| Duration | ~20 min in the lesson + ~25 min homework |
| Prerequisites | None. No coding experience is assumed. |
| Checkpoint | none |
What you will have
The student can describe the finished product, name what each of the nine sections adds to it, and has written one sentence saying which business or offer their own site is for.
Video
The video for this lesson is not recorded yet.
Do along
- Pause after Part 6. Open your notes.
Write one sentence using the pattern: "[Business name] offers [what] to [whom / where], and a visitor should [one action]."
- Adapt: the action should be something a visitor can do through a form, such as request a quote, book a call or ask for a price list. The course builds a lead form, not an online shop.
- No business of your own? Write the Brightside Cleaning sentence from the lesson.
- Give the project a short name in lowercase with hyphens, for example
brightside-site. This becomes the name of your project folder in lesson 0.3. - Under the sentence, list the nine sections from memory with a few words on what each adds, then compare with the section map in the materials.
- Keep the note. You need it in lessons 0.3 and 2.1.
Check your work
- Read your sentence aloud. Expected: it names a business or offer, an audience, and exactly one action for the visitor.
- Say your project name. Expected: one short name, lowercase, no spaces.
- Without looking at the map, say what you will have after sections 3, 4, 5, 6 and 7. Expected: a live site; leads stored and notified; a CRM; measurement with consent; ads with each lead showing its source.
- Explain to yourself what you would do if you got stuck halfway through a section. Expected: "take the previous lesson's checkpoint from the reference repository and continue from there."
Common problems
- "I cannot choose between two business ideas." → The choice feels bigger than it is. → Pick the one whose customer you can describe more easily. You can change your mind before lesson 2.1.
- "My business sells products online, not services." → The course builds lead generation, not a shop with a basket and payments. → Choose an action that fits a form: request a quote, a wholesale price list, a sample or a call.
- "I do not have money for ads right now." → Section 7 needs real spend. → Sections 0 to 6 and most of section 8 do not. Work through them now and return to section 7 when you have a budget.
- "I am worried I will fall behind." → Lessons build on each other. → Every build lesson has a checkpoint in the reference repository, so you can restart from any lesson.
Homework
About 25 minutes, after the lesson. No spending, and no later lesson depends on it.
Your cost sheet. Take the "What costs money" checklist from the materials. For each paid item (Claude plan or billing, domain, ad test budget, Claude API key) write the lesson where it is needed and one of: "ready", "can pay when needed" or "not yet". For the Claude plan, look up today's price on the provider's own page and write it down.
- Deliverable: the filled-in checklist.
- Done when: every paid item has a lesson number and one of the three answers.
Your study calendar. Decide how many hours a week you can give the course and put those hours in your calendar for the next four weeks. From the section map, work out when you expect to finish section 3.
- Deliverable: four weeks of calendar entries and one target date in your note.
- Done when: your calendar shows when you study, and your note says when your site should be live.
Three sites in your field. Find three websites of businesses like yours (for Brightside Cleaning: three cleaning companies). For each, write its address, the one action it asks a visitor to take, and whether it has a form like the lead form in the tour.
- Deliverable: three lines in your note.
- Done when: each line names a site, an action and "form" or "no form".